Becoming Her

Meet The Speakers

FEATURING

Joanna Griffiths

FOUNDER & PRESIDENT,

KNIX & KT BY KNIX

Since launching Knix in 2013, Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. In 2022, she successfully negotiated a $410-million acquisition of her company to global health and hygiene brand Essity — the largest publicly disclosed private sale of a direct-to-consumer company helmed by a female founder in Canada. Griffiths walks audiences through lessons learned from building one of the most successful and prolific mission-driven brands of the digital era.

Knix is celebrated for its commitment to product innovation and their mission to empower people to live unapologetically free. They are leaders in the body inclusivity movement and were the first brand to showcase their products in all available sizes, use only customers in their advertising, and create an entire ad campaign featuring only women over the age of 50. In 2020, Strategy magazine named Knix their “Brand of the Year.”

Griffiths is recognized nationally and internationally as a marketing disrupter. She was the only Canadian to be named one of AdWeek’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times, among many others.

A champion of female founders and entrepreneurs, Griffiths made headlines in 2021 when she closed Knix’s Series B financing just three days before giving birth to twins. During the process, she eliminated any investors who questioned her ability to run a business and be a mother. The brand went on to achieve 97% Y-O-Y growth that year.

Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada. In 2021, she released her first book Life After Birth, which celebrates the early stages of life and the start of motherhood.

FEATURING

Joanna Griffiths

FOUNDER & PRESIDENT,

KNIX & KT BY KNIX

Since launching Knix in 2013, Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. In 2022, she successfully negotiated a $410-million acquisition of her company to global health and hygiene brand Essity — the largest publicly disclosed private sale of a direct-to-consumer company helmed by a female founder in Canada. Griffiths walks audiences through lessons learned from building one of the most successful and prolific mission-driven brands of the digital era.

Knix is celebrated for its commitment to product innovation and their mission to empower people to live unapologetically free. They are leaders in the body inclusivity movement and were the first brand to showcase their products in all available sizes, use only customers in their advertising, and create an entire ad campaign featuring only women over the age of 50. In 2020, Strategy magazine named Knix their “Brand of the Year.”

Griffiths is recognized nationally and internationally as a marketing disrupter. She was the only Canadian to be named one of AdWeek’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times, among many others.

A champion of female founders and entrepreneurs, Griffiths made headlines in 2021 when she closed Knix’s Series B financing just three days before giving birth to twins. During the process, she eliminated any investors who questioned her ability to run a business and be a mother. The brand went on to achieve 97% Y-O-Y growth that year.

Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada. In 2021, she released her first book Life After Birth, which celebrates the early stages of life and the start of motherhood.

Erica Wark

FASHION STYLIST & TV PERSONALITY

Erica Wark is a model who has taken quite a load of risk to be where she currently is. Erica’s blog, Erica on Fashion, provides a Canadian viewpoint on fashion trends and the future taking place in Canada and around the world. She also features on shows including The Social, Good Morning America, Hello Canada, ET Canada, and CTV as a style specialist on a constant schedule.

Tia Slightham

PARENTING COACH

Tia is a passionate entrepreneur, founder of Tia Slightham- Parenting Solutions and The Parenting With Purpose Method, who is dedicated to helping you avoid exhaustion and overwhelm with simple and effective strategies. She started as a Kindergarten teacher with a Masters in Early Childhood Education and later earned a certification in Positive Discipline. She has been coaching parents virtually from around the world for over 12 years.

Leisse Wilcox

BUSINESS COACH

Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small.

Sam Hewit

FOUNDER

Sam Hewit is a woman in leadership raising humans. She’s a business woman, a mentor and a champion to people everywhere. She believes every woman deserves to be seen, and will share the idea behind Becoming Her, and how the conference came to be.

Valerie Garcia

BUSINESS CONSULTANT

As an international speaker who has worked with organizations across the globe, Valerie is known for delivering encouragement and truth with her signature straightforward style and sense of humor. With over 20 years of experience in the corporate world and nearly a decade as an entrepreneur, Valerie gets it. She is well acquainted with the messy parts of life and leadership and is passionate about helping leaders celebrate change and move from fear to forward.

Samantha Wallace

FOUNDER OF RE-MOM

Sam believes that every working mother deserves to live flexible, comfortable and satisfying lives. Sam leverages her background in Maternity Coaching, Psychology, and the Science of Change to produce shifts in attitude and approach in mothers and organizations alike, with a goal of changing the narrative around what working motherhood should look like, to what it could look like.